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    • SALE BRIDAL
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    • Prom 2024 Is Officially In Store - Dresses And Sales Galore!
    • Unveiling The Era Of Diversity In Formal Fashion: A Fab Adventure at the National Bridal Market 2024, Chicago!
    • Trending Color Combos For Your Bridal Party
    • We’re Back From Bridal Fashion Week–Here’s What We Found
    • The Quince Trends That We Hope Are Here To Stay
    • Did You Know That USA Bridal Has An Exclusive Line Of Gowns?
    • Welcome to USA Bridal
    • Let's Suit Up
    • Say Yes For Less During The National Bridal Summer Event
    • Maids & Mothers–Pro Tips on What’s Trending for 2023
    • Huge Sale Dates Announced! May 17- June 21
    • Straight From The Runway to USA Bridal: The Hottest Trends From Chicago Bridal Market
    • What’s Trending For Prom 2023?
    • Accessorizing Your Bridal Look
    • Affordable Wedding Gowns–You Won’t Believe These Prices!!!
    • What Is The Difference Between A Suit And A Tux?
    • What to Prepare Before Your Bridal Appointment?
    • Maids, And Mothers, And Tux Trends–Oh My!
    • Pro Tips For Your First Bridal Appointment
    • Top Tips in Choosing Your Bridesmaids’ Dresses
    • How to Preserve Your Beloved Wedding Gown to Last for Years?
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  • Straight From The Runway to USA Bridal: The Hottest Trends From Chicago Bridal Market
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Straight From The Runway to USA Bridal: The Hottest Trends From Chicago Bridal Market


We just got back from Chicago Bridal Market and we can’t wait to share all of our latest finds with you before they arrive in-store this summer (July-August 2023). What’s Bridal Market? Think fashion week, but for all things wedding fashion. All of your favorite designers showcase their latest collections and we get to go to the runway shows and go shopping for the latest styles. It’s a tough job, but someone’s gotta do it 💅. And now, we’re giving you a front-row seat to all of the season’s latest trends as they walk the runway before they walk the white carpet at your wedding. 

Exposed Corsetry


Corsetry is what separates wedding gowns from your average department store cocktail dress. We’re seeing a lot of designers playing with transparency and because of that they’re also giving us a glimpse into the infrastructure of the corsets that give wedding gowns that incredible FIT–and we love.



Color Us Intrigued

Now, we didn’t do the math on this one, but it really felt like the first time that we saw more colorful gowns on the runway than we did ivory or white. Yes, some of the gowns are champagne with ivory layers on top, but to us, that’s still not all ivory and it’s intriguing to say the least. Will there be a day when white and ivory gowns are considered edgy and this is the new norm? Do you know what color you want your wedding gown to be?




Sleeves Please

Believe it or not, there was once a time where it seemed like every single dress was strapless with a sweetheart neckline…and thankfully that time has passed! Sleeves have brought such a freshness to the runway and it gives designers a lot more room to play with fabrics, textures, and volume.




Detachable Details

Who doesn’t dream of customizing their wedding gown? Well, now you can! Almost every designer is offering some form of detachable element that can be added to their gowns. From capes and trains to sleeves, there are so many fun design details that we can’t wait to play with on our brides!


Check out our instagram for a peek behind the curtain at Chicago Bridal Market and to be the first to know when our latest samples arrive. And be sure to set up your bridal appointment ASAP. Summer may seem like a long way away, but with gowns this hot, we book up fast!

USA Bridal  is here to bring you formal fashion bliss.Unbeatable gowns, killer rates, and a squad of style pros to make you look 🔥We also have prom dresses, quinceanera gowns and tuxedos for your groom. Don’t forget to book in advance so you can visit your preferred location. Let USA Bridal handle the rest!

 

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Why Choose USA Bridal?

What to expect when you become a USA Bridal's wedding bride? With us, you can experience a stress free search of wedding dresses for sale in your area. We are a wedding boutique that makes you feel special and beautiful. Try on our wedding gowns from the best of the best wedding gown designers. Wedding boutique dresses have never been this glamorous with USA Bridal's great selection of wedding clothes! Don't settle for less from other wedding dress boutiques. Employees from amazing gown stores should offer you a warm welcome, listen to what you really want and assist you wholeheartedly until you find your dress. Fortunately, one of the best wedding shops for you is here - call USA Bridal now!

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  • Shop
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    • Prom 2024 Is Officially In Store - Dresses And Sales Galore!
    • Unveiling The Era Of Diversity In Formal Fashion: A Fab Adventure at the National Bridal Market 2024, Chicago!
    • Trending Color Combos For Your Bridal Party
    • We’re Back From Bridal Fashion Week–Here’s What We Found
    • The Quince Trends That We Hope Are Here To Stay
    • Did You Know That USA Bridal Has An Exclusive Line Of Gowns?
    • Welcome to USA Bridal
    • Let's Suit Up
    • Say Yes For Less During The National Bridal Summer Event
    • Maids & Mothers–Pro Tips on What’s Trending for 2023
    • Huge Sale Dates Announced! May 17- June 21
    • Straight From The Runway to USA Bridal: The Hottest Trends From Chicago Bridal Market
    • What’s Trending For Prom 2023?
    • Accessorizing Your Bridal Look
    • Affordable Wedding Gowns–You Won’t Believe These Prices!!!
    • What Is The Difference Between A Suit And A Tux?
    • What to Prepare Before Your Bridal Appointment?
    • Maids, And Mothers, And Tux Trends–Oh My!
    • Pro Tips For Your First Bridal Appointment
    • Top Tips in Choosing Your Bridesmaids’ Dresses
    • How to Preserve Your Beloved Wedding Gown to Last for Years?
    • Black is the New Ivory
  • USA Bridal

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Collections

Bridal Collections

  • GOWNS UNDER $1000
  • Black Bridal Gowns
  • Allure Abella
  • Allure Couture
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  • Allure Womens
  • Allure Modest
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  • Clarisse - White Collection
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Brides Maids

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Prom-Pageant-Party

  • Clarisse
  • Colette Prom by Daphne
  • Colors Dress
  • Colors Couture
  • Dave & Johnny Prom
  • Ellie Wilde
  • Glow
  • Johnathan Kayne
  • Morilee Prom
  • Sydney's Closet Plus Size Prom
  • Tease Prom

Menswear

  • Peanut Butter Collection
  • Suits

Ladies Tux / Gender Neutral

  • Ladies Tuxedos
  • Untraditional / Nonbinary

HomeComing | Party Dresses

  • Dave & Johnny Homecoming
  • Sydney's Closet Homecoming

Girls

  • Bari Jay Flower Girls
  • Sugar Kayne
  • Rosebud Fashions

Quinceanera

  • Lady B Quinceanera
  • Morilee Vizcaya
  • Morilee Valencia
  • Princesa by Mon Cheri

Mothers/Social Occasion

  • Cameron Blake by Mon Cheri
  • Marsoni by Colors
  • Montage by Mon Cheri
  • Lady B Social Occasion
  • Social Occasion by Mon Cheri
  • MGNY Collection
  • Rina diMontella

Accessories

  • Bras
  • Bridal Masks
  • Gown Preservation
  • Invitations

Veils

  • Velma's Veils

More Styles

  • Featured Bridal
  • Featured Prom
  • Featured Quinceañera
  • Featured Styles