Straight From The Runway to USA Bridal: The Hottest Trends From Chicago Bridal Market
We just got back from Chicago Bridal Market and we can’t wait to share all of our latest finds with you before they arrive in-store this summer (July-August 2023). What’s Bridal Market? Think fashion week, but for all things wedding fashion. All of your favorite designers showcase their latest collections and we get to go to the runway shows and go shopping for the latest styles. It’s a tough job, but someone’s gotta do it 💅. And now, we’re giving you a front-row seat to all of the season’s latest trends as they walk the runway before they walk the white carpet at your wedding.
Exposed Corsetry
Corsetry is what separates wedding gowns from your average department store cocktail dress. We’re seeing a lot of designers playing with transparency and because of that they’re also giving us a glimpse into the infrastructure of the corsets that give wedding gowns that incredible FIT–and we love.
Color Us Intrigued
Now, we didn’t do the math on this one, but it really felt like the first time that we saw more colorful gowns on the runway than we did ivory or white. Yes, some of the gowns are champagne with ivory layers on top, but to us, that’s still not all ivory and it’s intriguing to say the least. Will there be a day when white and ivory gowns are considered edgy and this is the new norm? Do you know what color you want your wedding gown to be?
Sleeves Please
Believe it or not, there was once a time where it seemed like every single dress was strapless with a sweetheart neckline…and thankfully that time has passed! Sleeves have brought such a freshness to the runway and it gives designers a lot more room to play with fabrics, textures, and volume.
Detachable Details
Who doesn’t dream of customizing their wedding gown? Well, now you can! Almost every designer is offering some form of detachable element that can be added to their gowns. From capes and trains to sleeves, there are so many fun design details that we can’t wait to play with on our brides!
Check out our instagram for a peek behind the curtain at Chicago Bridal Market and to be the first to know when our latest samples arrive. And be sure to set up your bridal appointment ASAP. Summer may seem like a long way away, but with gowns this hot, we book up fast!
USA Bridal is here to bring you formal fashion bliss.Unbeatable gowns, killer rates, and a squad of style pros to make you look 🔥We also have prom dresses, quinceanera gowns and tuxedos for your groom. Don’t forget to book in advance so you can visit your preferred location. Let USA Bridal handle the rest!